President, Ipsos SMX NA
Menaka brings over 15 years’ experience focused in the digital and social media space, and is a true pioneer in online communities and helping companies use social media to grow and strengthen their brands. Recently, she published ‘Sound Off: Millennials and the Impact of Social Brand Perception” and has spoken extensively at conferences about applying social media and community engagement to make better business decisions.
Before joining Ipsos, Menaka worked at Passenger Inc., where she developed the foundational processes and best practices for online community strategy, engagement and management. During her time at Passenger, she oversaw the building and managing of successful private online communities used for consumer insights for clients including Apple, Starbucks, Nike, Procter and Gamble and Coca-Cola. Her past experience was focused in the online and alternative marketing space working with entertainment, media and gaming clients, including setting up some of the first public online communities for Showtime, Time Warner and Martha Stewart Omnimedia. She has a BA in Economics and Communications from New York University and an MBA in Finance from the University of San Francisco.