Partner/Director, Marketing to Women/Moms, Ketchum
Kelley Skoloda is a global trend spotter and recognized authority on how big consumer brands market to women and moms. Her groundbreaking research and initiatives for Ketchum helped it become a top consumer agency worldwide while positioning her as a leading spokesperson on this topic. Her business book, Too Busy to Shop: Marketing to Multi-Minding Women, was named a “must read” by Publishers Weekly and is in its second printing. Known for thinking big, moving fast, and taking care of people along the way, her work has garnered multimillion-dollar revenues and agenda-setting earned media. Kelley’s passion for challenger brand marketing combined with her heart for empowering kids and families have made her a “go to” resource for blue chip clients, major publications, professional associations, and advisory boards.