President, Managing Director, Spark SMG
A 23-year advertising industry veteran, Katie Ford currently serves as the President, Managing Director of Spark, a Chicago-based, full-service media agency. Katie leads product and innovation for the business, as well as several client engagements. Spark provides strategic expertise and innovative thinking that helps its clients to outsmart, not outspend their competitors. It puts as much emphasis on creativity, strategy and data as media planning, which has transformed Spark into a future-forward agency that successfully drives its clients’ business forward. Katie’s experience spans leadership across multinational clients, in which she is in charge of mapping out the strategic brand vision and communications planning for portfolio of brands for client like USAA, Nickelodeon, iRobot, Whitewave, P&G, Coca-Cola, MillerCoors, Kellogg, DeVry, Midas, Goodyear, Singapore Airlines. She also has extensive international expat experience with multinational clients in Latin America and Asia Pacific markets.