Head of Consumer Insights, Anheuser Busch
Jodi Harris is Vice President of Consumer Strategy & Insights for Anheuser-Busch, a wholly-owned subsidiary of Anheuser-Busch InBev. In her role, Jodi leads all aspects of U.S. consumer-centric strategy across marketing and sales for a broad portfolio of brands – most notably America’s best-selling beer, Bud Light, and iconic King of Beers, Budweiser – as well Michelob ULTRA, Stella Artois, Busch, Bud Light Lime Lime-A-Rita, Best Damn Brewing Company, Estrella Jalisco and a host of regional brands. Jodi oversees all consumer research and immersion, consumer planning for brand positioning, communications and innovation, and marketing-mix modeling in the U.S. She also champions the company’s “Women in Beer” employee resource group, which includes programming and mentoring from women at all levels of the organization. Prior to joining AB InBev in 2011, Jodi began her career in market research on the supplier-side at Harris Interactive and TNS and then transitioned to client-side in consumer planning at Diageo USA and Ann Taylor.