Gina Pell

Content Chief, TheWhat List

Gina Pell is an award-winning Creative Director and tech entrepreneur with a focus on lifestyle and design since 1999. She is currently Content Chief of theWhat List, a weekly email publication highlighting the best in lifestyle, health, culture and travel. Gina is also the creator of LOLy, the popular emoji app for iPhone, which features animated emoticon versions of her illustrations available on iTunes. A closet computer geek with a fashion sense to suggest otherwise, Gina founded the pioneering website Splendora in 1999, years before style blogs were ubiquitous. Splendora was ahead of its time and an innovator in the online fashion space. In 2012, Splendora was acquired by Joyus, the world’s first premium video commerce platform, where Gina served as Chief Creative Officer.