Chief Marketer & Communications Officer, Peace First
Bobby Jones is one of the nation’s most respected experts in marketing to teen and millennial audiences. He is the co-author of the new book Good is the New Cool: Market Like You Give Damn, a bold manifesto and how-to guide helping marketers and entrepreneurs to use business and culture as forces for good. Bobby is currently Chief Marketing and Communications Officer of Peace First, where he leads all of its marketing and communications efforts to help young people in over 90 countries around the world be powerful peacemakers, creating compassionate solutions to global and local injustices. Prior to Peace First, Bobby was Vice President at Octagon North America, where he led the Octagon Access group, the nation’s preeminent team for global brands looking to effectively leverage sports, music and entertainment to reach millennial and multicultural consumers.