Director, Influencer Marketing at Best Buy Co., Inc
Angela Chambliss is the Director, Influencer Marketing at Best Buy Co., Inc., a multinational retailer of technology and entertainment products and services. Angela views influencer marketing as the nexus between consumer PR and social media, engaging with customers on the cutting edge of communications innovation. She believes that building genuine relationships with customers generates deep insights, which in turn lead to developing better customer solutions, brand consideration and business growth. Prior her current role, Angela was Director for Best Buy’s Women’s Leadership Forum (WOLF). Her role included leading strategy for marketing to women through nontraditional formats while creating awareness and driving global opportunity for women at all levels. She built business strategies to better serve female customers, which included leading programs such as consumer Innovation and consumer blogging. Angela was also responsible for the communication of results, finance and the respective P&L.