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Jun 07, 2016

STYLECASTER Renews Approach to Sophisticated, Service-Oriented Beauty Content

Allure’s Lauren Caruso Joins as Beauty Director

NEW YORK, NY – June 7, 2016 – STYLECASTER, part of the SheKnows Media family of sites, today announced that it is renewing its focus on—and investing heavily in—developing modern, service-oriented beauty content for the millions of millennial women who visit the lifestyle brand each month.

Beauty content is STYECASTER’s second-highest-performing vertical, contributing to significant growth over the last nine months. Bolstered by an end-to-end relaunch earlier this year, STYLECASTER recently announced that it had achieved a peak reach of 4.7 million*, reflecting a 92-percent increase since June 2015.

To spearhead STYLECASTER’s renewed emphasis on beauty, Allure’s former Senior Digital Editor Lauren Caruso joins the team as beauty director. Previously, Caruso served as an editor at Refinery29. Under Editor in Chief Jessica Teves’s guidance, Caruso will be responsible for refining and expanding STYLECASTER’s beauty presence, creating innovative tentpoles, programs, and advertiser offerings that cut through the clutter and speak directly to modern women.

“I’m thrilled to welcome Lauren to the STYLECASTER team—she’s a highly talented editor and strategist, and I can’t think of anyone better suited to help steer our beauty efforts,” Teves said. “STYLECASTER’s mission is all about celebrating and empowering personal style, but we also recognize that beauty is a huge part of the style equation. As part of these efforts, we will also be adding more original photography, video, and guest contributors into the fold.”

“I am honored to be part of such a fast-growing, millennial-focused brand like STYLECASTER that has already done a lot to differentiate in a notoriously crowded industry,” Caruso said. “It’s crucial to understand the needs and desires of the women who visit the site—something that STYLECASTER does really well. I look forward to working closely with the team to reimagine how we think and talk about beauty and how that fits into the day-to-day lives of our users through original service-oriented reporting and tutorials.”

To learn more, visit STYLECASTER.com. Go to corporate.sheknows.com for more information about SheKnows Media.



STYLECASTER, headquartered in New York City, is a premier style destination that delivers a daily forecast of need-to-know fashion, beauty, entertainment, and lifestyle intel for today’s millennial woman. Launched in 2008 and acquired by SheKnows Media in August 2014, the site attracts nearly 5 million users per month.*

*Source: comScore, MediaMetrix Media Trend Report, March 2016

About SheKnows Media

SheKnows Media is the number-one women’s lifestyle digital media company with 76 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, April 2016, U.S.) and 292 million social-media fans and followers. The company operates a family of leading media properties that includes SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com, HelloFlo.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors, and content creators onto a single platform designed to empower all women to discover, share, and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, experts, bloggers, and social-media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.

SheKnows Media is based in New York and Scottsdale, Arizona, with offices in Los Angeles, Chicago, and Redwood City, California. We also operate internationally in Canada, Australia, and the United Kingdom.


Media Contact

Jenni Ottum

Public Relations Director

SheKnows Media 




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