<< Back to News

Jan 16, 2013

SheKnows Surveys Readers to Reveal What Women Want in 2013

SheKnows Launches the Alpha Woman Issue, Revealing an Inside Look at the Strong and 
Successful Women Who Want it All 

SCOTTSDALE, Ariz. – Let's face it. Smart women get ahead in life. But women don't need a fancy master's degree and a Prada briefcase to get there. Attitude and a little savvy go a long way. The SheKnows (www.sheknows.com) team has compiled the alpha's ultimate guide for women, including tips on owning one’s self, career, family and body. Whether it's getting ahead in the workplace or simply managing the balance between board meetings and PTA meetings, 

SheKnows kicks off the year by empowering loyal readers. In this issue, our editors explore the rise of the “alpha woman” in society and the secrets to honing and unleashing this growing phenomenon. Highlights include woman-in-charge sex positions, tips for being successful in work/life balance, and more. Readers will also find a profile on the ultimate alpha woman, actress Jenny McCarthy in Girl Crush, where McCarthy reflects on being single: "I have been definitely enjoying my 'singledomness.’ I’m having a relationship with me, myself, and I right now. [I’m] under construction,” she told SheKnows. 

SheKnows reached out to its audience, polling readers about the “alpha woman”. Findings indicated that more than 45% of participants would prefer to be single, 41% of readers have no qualms about asking for a raise. Additional findings highlighted that women are stepping up the plate and choosing to be more independent and aggressive when it comes to seeking out what they want. More moms are choosing to tackle full-time jobs while balancing parenting. Additionally, the do-it-yourself mentality is gaining momentum, thanks in part to the popularity of Pinterest. 

“Women are moving away from the traditional roles they’ve been given in the past,” says Crystal Patriarche, SheKnows' Editor in Chief. “Women are becoming stronger and more empowered, and they’re really not afraid to go after what they want.” 

Reader’s can view the results in the SheKnows Valentine’s Day issue for February. 

About SheKnows

With female-focused content and programming, SheKnows enables community powered journalists to create and distribute premium content at scale. It is the largest online lifestyle community for women 25-54, with a median age of 34, attracting more than 43 million unique visitors (comScore January 2013). As one of the fastest-growing global destinations on the web, SheKnows boasts a stimulating, well-rounded online experience enhanced with three-time Emmy® Award-winning SheKnows TV, captivating experts, and partnerships with celebrity contributors. Recently honored by Forbes as one of the Top 100 Websites for Women and one of the Top 10 Lifestyle Sites for Women, SheKnows.com also received the OMMA Award for Web Excellence as the No. 1 site for Family, Parenting and Women’s Interests two years in a row. For advertisers, sponsorship opportunities and creative integration deliver a seamless user experience. The company is based in Scottsdale, Ariz., with offices in New York City, Los Angeles and Chicago.


Lauren Millea
Consumer Publicity Manager

<< Back to News