Mar 24, 2015
The Digital Media Brand Leads comScore’s Female Audience in Lifestyles Category by a 30% Margin; Reveals 114% Year-Over-Year Audience Development Growth
NEW YORK, NY – March 24, 2015 – SheKnows Media today announced that it is the number-one lifestyle digital media company for the second consecutive month with 81.5 million unique visitors per month1 – a reach that is 114% greater than what it was one year ago in February 20142. SheKnows Media also leads when it comes to reaching women, ranking first within comScore’s Lifestyles category in Female Audience by a margin of more than 30% over AOL Lifestyles, the number-two category contender.3
Year over year, the company’s owned and operated properties, which include sites like SheKnows.com and StyleCaster.com, grew more than 42% in aggregate since February 2014.4 Internal data reveals that SheKnows Media now reaches 64% of its users on mobile or tablet devices – a 10-point increase from the previous year5 and a shift that aligns with online content consumption preferences.
Fueled by aggressive organic growth coupled with its acquisitions of StyleCaster Media Group and BlogHer Inc. in August and November 2014, respectively, SheKnows Media comprises the 13th-largest female audience of all U.S. Internet properties. Media and social sites that it outranks in this category include Pinterest, Twitter, Meredith Digital, Hearst and Condé Nast Digital.6
SheKnows Media also falls within the top 10 U.S. Internet properties targeting women between the ages of 25 to 34.7 However, its audience may index higher in terms of affluence compared to the general population, with an average median annual household income of $72,500. In addition to being socially inclined (82% have used a social media site within the last 30 days and 50% visit one daily), SheKnows Media users are loyal and influential: More than half stick to a brand when they find one they like. They are also 1.3 times higher than the general population to be among the first to own, buy or use the latest beauty and cosmetic products, and 1.2 times higher to frequently advise others on parenting/family issues.8
“The last 12 months have been nothing short of transformative for our business,” said Philippe Guelton, Chief Executive Officer, SheKnows Media. “It is clear that our efforts to bring two leading women-focused media brands into the fold, develop a product strategy with a ‘mobile first’ approach, strengthen and refine our editorial voice, as well as build a first-rate branded content offering have had the growth and audience engagement outcomes we hoped for.”
Guelton continued, “The other half of our growth equation lends itself to a renewed focus on ‘women inspiring women’ – our company mission that speaks to other groundbreaking initiatives we launched this year. Examples include #Femvertising, an advertising movement that employs pro-female messaging and images to empower women and girls, as well as Hatch, our media literacy program for kids. Looking ahead, we will continue to focus on these initiatives while further developing our Experts Among Us influencer platform, which brings together thousands of content creators, social media influencers, credentialed writers and brands and has the unique ability to deliver authentic content at scale.”
#BlogHer15: Experts Among Us, the largest annual celebration of women content creators, is another major tent pole for the company in 2015.
Samantha Skey, SheKnows Media’s Chief Revenue Officer, said, “For the first time this year, we’ll join forces with BlogHer to build upon the legacy of its annual event, which empowers women to express themselves and their unique points of view through content creation. We look forward to ensuring #BlogHer15: Experts Among Us provides an unmatched experience for the 3,500-plus content creators, brand executives, thought leaders and industry luminaries who attend the two-day celebration.”
#BlogHer15: Experts Among Us will take place July 16-18 at the Hilton New York. For information about the event, or to learn more about SheKnows Media’s year-over-year growth, please contact Marketing@SheKnows.com.
1 comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Reports, January & February 2015, U.S.
2 comScore, Media Metrix, Multiplatform Key Measures Report, February 2014, U.S.
3 comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Report – Target Audience = All Females, February 2015, U.S.
4 comScore, Media Metrix, Multiplatform Key Measures Reports, February 2014 and February 2015, U.S.
5 Google Analytics
6 comScore, Media Metrix, Multiplatform Top 1000 Internet Properties Category Ranking Report – Target Audience = All Females, February 2015, U.S.
7 comScore, Media Metrix, Multiplatform Top 1000 Internet Properties Category Ranking Report – Target Audience = Females 25-34, February 2015, U.S.
8 comScore, Plan Metrix, Site Audience Profile Report, January 2015, U.S.
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company with 81.5 million unique visitors per month (comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Report, February 2015, U.S.) and 162 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com, BeautyHigh.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Belmont, Calif. We also operate internationally in Canada, Australia and the United Kingdom.