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Oct 03, 2016

SheKnows Media Hosts #BlogHerFood16, the Leading Conference for Online Food Influencers, Oct. 7-8 in Austin

Keynotes Feature Carla Hall of Top Chef and The Chew, Cookbook Author and Actor Freddie Prinze Jr., Hungry Girl’s Lisa Lillien, a Cooking Demo by Food Network’s Smollett Siblings

The Pitch: Food Edition Returns for a Second Year, Giving Four Female Food Entrepreneurs a Chance to Pitch Their Businesses to a Panel of High-Profile Judges

New York, NY – October 3, 2016 — SheKnows Media, a leading women’s media company with 81 million unique visitors a month* and 302 million social media fans and followers, is hosting #BlogHerFood16 in Austin, October 7-8, 2016.

The annual #BlogHerFood conferences bring together top writers, cookbook authors, chefs, food brands and social media influencers and bloggers in an intimate setting. This year’s lineup of keynote speakers and sessions include:

  • A panel of four successful social media influencers and bloggers, including My Cupcake Addition’s Elise Strachan, One Good Thing by Jillee’s Jill Nystul, Grandbaby Cakes’ Jocelyn Delk Adams and Sean Timberlake, creator of the blog Hedonia and food preservation site Punk Domestics, will take the stage at lunch on Friday to talk about ways they have leveraged their blogs to create successful businesses.
  • Lead chef Jake, party planner extraordinaire Jazz along with youngest brother Jocqui of the Smollett family, stars of Smollett Eats on the Food Network, will share their favorite family traditions and recipes, as well as treat conference goers to a cooking demonstration on Friday evening. Learn more here.
  • The Pitch: Food Edition returns for a second year after successfully debuting at last year’s conference. Launched in 2015 by SheKnows Media as an online video series and live competition series, The Pitch is a platform designed to elevate, connect and mentor women entrepreneurs. On Saturday morning at #BlogHerFood16, four women who have started businesses ranging from a food app to a food truck, will pitch their businesses in front of a live audience and a panel of high-profile judges. The winner, determined by a combination of the judges’ rankings and audience votes, will receive a prize package that includes marketing, media and mentorship support from SheKnows Media. The Pitch: Food Edition judges include: Aihui Ong, CEO of Love With Food and winner of The Pitch: Food Edition in 2015; Elise Bauer, Founder of Simply Recipes; Lisa Lillien, creator of Hungry Girl and a New York Times best-selling author; and Jennifer Denton, Vice President, Community Programs at SheKnows Media.
  • The closing keynote on Saturday evening will feature Carla Hall, chef, host of The Chew and contestant on Top Chef: Season 8, Hungry Girl’s Lisa Lillien and actor and cookbook author Freddie Prinze Jr., who will explore the many opportunities chefs have to become celebrities, and conversely, how celebrities are gaining credibility and respect in the world of food.

In addition to the keynote sessions listed above, #BlogHerFood16 offers two full days of breakout programming, allowing attendees to dive deeper into the craft and business skills required to make their food blogs successful, how to expand into podcasting and video, best practices for using social media and hands-on demonstrations. Other notable speakers presenting at the conference include: Aarti Sequiera, winner of the sixth season of The Food Network Star; Alexandra Evjen, Pinterest influencer and creator of www.avestyles.com; Ashley Koff, an award-winning nutrition, speaker, author and media expert; Catherine McCord, a best-selling cookbook author and founder of Weelicious; and Stacie Billis, managing editor for Cool Mom Eats.

#BlogHerFood16 attendees will also enjoy several offsite excursions to some of the best local restaurants in Austin. View the full conference agenda here.

“Our events empower women in social media to meet, inspire and celebrate each other, find opportunities to work with brands and come home with new ideas, skills and connections. #BlogHerFood16, now in its 8th year, is no different and we look forward to providing a high-impact event for our dedicated community of food influencers and sponsors,” said Elisa Camahort Page, Chief Community Officer, SheKnows Media.

To register for #BlogHerFood16 or to learn more about the conference, visit http://www.blogher.com/blogherfood16. More about SheKnows Media can be found at www.sheknowsmedia.com.

* comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles Category, August 2016, U.S


About SheKnows Media

SheKnows Media is the number-one women’s lifestyle digital media company with 81 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles Category, August 2016, U.S.) and 302 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.

SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles and Chicago. We also operate internationally in Canada, Australia and the United Kingdom.

 Media Contact

Jenni Ottum     

Public Relations Director                 

SheKnows Media                                                                                            



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