Feb 03, 2016
NEW YORK, NY – February 1, 2016 – SheKnows Media, a leading women’s media company with 92.5 million unique visitors per month1 and a total reach of 256 million social media fans, today announced that Susan Kaplow, a digital editorial executive with more than 17 years of experience developing multi-platform programming for large media companies, has joined the Company’s executive team as Chief Content Officer.
SheKnows Media, which recently announced it closed an expanded credit facility of $22 million through Ally Corporate Finance, holds the number-one position according to comScore’s Lifestyles category in Female audience2, and boasts the largest network of hand-picked female influencers available today through consumer media.
Most recently, Kaplow served as the Executive Vice President of Development and Operations for Refinery29, where she was responsible for editorial development, talent development, and scaling content and traffic growth. Prior to Refinery29, Kaplow was the Vice President/General Manager of Life and Style at The Huffington Post, the Executive Director of Web Development at Condé Nast, as well as the Vice President of Content at Alloy Media + Marketing (now Defy Media).
At SheKnows Media, Kaplow will drive content strategy, spearheading editorial quality, intention and voice for both editorial and video content for all SheKnows Media sites, including SheKnows.com, BlogHer.com and STYLECASTER.com, as well as across existing and emerging engagement platforms.
In addition to overseeing the Company’s editorial strategy, she will lead efforts to build additional segments within the Company’s contributor model, Experts Among Us, already housing more than 21,000 curated influencers. Kaplow will report to Philippe Guelton, Chief Executive Officer, SheKnows Media.
“Having collaborated with Susan to scale consumer content and advertising revenue at Alloy earlier in our careers, I know she has the experience, passion and perspective to elevate SheKnows Media from a top-performing digital media company to a truly meaningful, cross-platform solution for women,” said Samantha Skey, Chief Revenue & Marketing Officer, SheKnows Media.
“I’m honored to be leading the content team at a Company whose large platform connects, engages, and empowers women to be smart, compassionate mothers, business leaders, and forces of change,” Susan Kaplow said of her new role at SheKnows Media.
Kaplow joins SheKnows Media following a year of transformative growth for the organization. In December 2015, SheKnows Media reached its peak reach to date at 92.5 million unique visitors per month. The Company also sits squarely at the top in terms of reaching women, ranking first within comScore’s Lifestyles category in Female Audience for the 13th consecutive month in a row with a 20% lead over the number-two category contender Meredith Digital2.
“We have made significant, record-breaking strides in expanding our reach this year,” said Philippe Guelton, Chief Executive Officer, SheKnows Media. “Susan joins us a pivotal point for the brand in which we will focus on defining our content strategy. As a seasoned executive, Susan brings a wealth of experience as a content visionary who has developed strategic programming for several foremost media companies. I am delighted to welcome her to SheKnows Media, and am confident that through her leadership, we are in an excellent position to accelerate on our growth trajectory.”
More information about SheKnows Media can be found at corporate.sheknows.com.
1 comScore, Media Metrix, Multiplatform Key Measures Report, December 2015, U.S.
2 comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Reports, Target Audience: Females - All, December 2015, U.S.
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company with 92.5 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, December 2015, U.S.) and 256 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com and STYLECASTER.com. SheKnows Media also organizes the conference #BlogHer16: Experts Among Us, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Los Angeles, August 4-6, 2016. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Redwood City, Calif. We also operate internationally in Canada, Australia and the United Kingdom.