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Sep 26, 2016

SheKnows Media Announces Winners of the 2016 #Femvertising Awards at Advertising Week New York

Nearly 7,000 Votes from the Public Determined This Year’s Winning Pro-Female Ad Campaigns from Brands Including Bud Light, General Mills, Girls Who Code, Organic Valley and Under Armour

New York, NY – Sept. 26, 2016 — SheKnows Media, a leading women’s media company with 81 million unique visitors a month* and 302 million social media fans and followers, today announced the winners of the 2016 #Femvertising Awards – an annual awards program launched in 2015 honoring brands and agencies that challenge unattainable beauty standards and gender stereotypes through pro-female advertising.

This year’s winning #Femvertising Awards campaigns include:

  • Dadvertising – a new category for ads that break away from traditional gender roles: Dad-Do by Pantene

The campaigns above were ultimately chosen by a high-profile panel of judges hailing from organizations such as The Commission on Gender Equity, Instagram and Ms. Foundation for Women and RAM Trucks, as well as nearly 7,000 votes when the awards program opened to the public in July. SheKnows Media also gave two additional awards as part of this year’s #Femvertising Awards:

  • Tweens and teens that belong to Hatch, SheKnows Media’s award-winning, cause-driven digital storytelling and media literacy program for kids, selected Organic Valley’s Real Morning Report ad for the Hatch Kids
  • SheKnows Media executives and editors named General Mills the winner of the Wildfire Award for requiring that women and people of color comprise 50% and 20%, respectively, of the creative departments at the ad agencies it works with.

The 2016 #Femvertising Awards winners were announced at Advertising Week New York during SheKnows Media’s panel on Next-Generation #Femvertising, where it also revealed findings from a new survey on the pro-female ad movement. Top-level findings from the July 2016 survey of nearly 4,000 women and men show a significant disparity between women and men when it comes the harm ads that objectify women can have: While 97% of women and 90% of men believe ads shape the way society views women, only 65% of men think portraying women as sex symbols is harmful, compared to 90% of women. The survey also showed that a majority of women purchase products from brands whose ads positively portray them.

“We believe that pro-female advertising can have a long-lasting impact on the bottom line while improving social acceptance and empowering women,” said Samantha Skey, President and Chief Revenue Officer, SheKnows Media. “As a women’s media company, we feel it is our responsibility to prove it through proprietary research and by honoring brands that stand by women – both culturally and from a marketing standpoint. Congratulations to the winners of the 2016 #Femvertising Awards, all of which offer proof that pro-female advertising is not only the right thing to do ethically, but is instrumental in building better, more authentic relationships with this all-important consumer group.”

To learn more about the #Femvertising Awards, click here. For the full set of #Femvertising survey findings, email Femvertising@SheKnows.com. More information about SheKnows Media can be found at www.sheknowsmedia.com.

* comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles Category, August 2016, U.S


About SheKnows Media

SheKnows Media is the number-one women’s lifestyle digital media company with 81 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles Category, August 2016, U.S.) and 302 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. SheKnows Media also organizes the conference #BlogHer16: Experts Among Us, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Los Angeles, August 4-6, 2016. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.

SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles and Chicago. We also operate internationally in Canada, Australia and the United Kingdom.

Media Contact

 Jenni Ottum     

Public Relations Director                 

SheKnows Media                                                                                            



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