Jul 01, 2015
McDonald’s Hosts Closing Party with Appearances by Boyz II Men and Nick Cannon; Additional Top Sponsors Include Coca-Cola Life, Depend, Sears Connected Solutions
NEW YORK, NY – July 1, 2015 – SheKnows Media, a leading women’s media company with more than 80 million unique visitors per month* and 162 million social media fans and followers, today announced top-tier sponsors and innovative activations to engage attendees at #BlogHer15: Experts Among Us, taking place in New York, July 16-18. The nation’s largest gathering of predominantly women content creators, the event is designed to inspire and empower women. Thousands of content creators, social media influencers, entrepreneurs, brand executives and industry luminaries are expected to attend this year’s event, co-produced for the first time by SheKnows Media and BlogHer.
“The #BlogHer15: Experts Among Us sponsors are true partners who make our event possible. Each year they up their game to bring unique experiences to our attendees,” said Elisa Camahort Page, Senior Vice President, Community Content and Events, SheKnows Media. “Kicking off with our Evening at the Expo on Thursday July 16th, we thank these sponsors for their support of an event designed to help women enhance their skills, broaden their networks and raise their voices.”
Platinum and Gold Sponsors
McDonald’s is returning for its 7th straight year as the Platinum sponsor of the #BlogHer15: Experts Among Us Closing Party on Saturday, July 18. Grammy Award-winning R&B group Boyz II Men will perform live and Guest DJs DJ Spider and actor, comedian, and TV host Nick Cannon will keep attendees dancing through the evening.
Depend® is a new sponsor this year, and the official Platinum Active Lifestyle sponsor for #BlogHer15. Depend will host yoga classes each morning of the conference, and its booth will be buzzing with the Get Out for #Underwareness Sweepstakes. The sweeps will give away active lifestyle prizes every 30 minutes including gift cards towards a performance bike, fitness tracker, movie tickets, and more. Depend is also giving away one grand prize – an airline ticket gift card – on Friday and Saturday. Additionally, #Underwareness advocate Sheryl Underwood and style expert Carson Kressley will be at the Depend booth to show support for the millions of women who may need a different kind of underwear.
Coca-Cola Life will supply the Friday refreshment break before the Voices of the Year Community Keynote and #Femvertising Awards. Sears Connected Solutions joins #BlogHer15 as a new Gold sponsor, hosting a suite featuring smart technology answers to consumers’ fitness and training, care and security, and entertainment needs - all available online at sears/connectedsolutions.com, the new flagship store in San Bruno, CA, and at over 200 stores nationwide.
Featured Sponsor Activations
Sponsors at every level are bringing fun experiences, useful services, celebrity appearances, and deeply integrated activations for attendees to experience, learn from and enjoy. For example, companion animals will be plentiful on the expo floor with sponsors ASPCA, Rover.com and Pets Add Life each hosting furry friend-related activities. Best Buy will be featuring exciting promotions and events in their booth, like a meet-and-greet photo opportunity with country singer Billy Currington on Friday, July 17 from 3:00 p.m.-4:30 p.m. Silver sponsor Staples will create a special event in the format of a morning talk show, featuring Leeza Gibbons as guest panelist.
NRG Energy will help attendees power via Street Charge mobile device charging stations and portable power packs throughout the conference, while Medela will host the #BlogHer15 Lactation Lounge, providing new moms a private, comfortable option to breastfeed the event’s very youngest attendees. Merck for Mothers returns, with their Executive Director Dr. Priya Agrawal joining a panel about maternal health issues on the main stage with Every Mother Counts Founder Christy Turlington Burns.
Sponsors are also bringing attendees to unique experiences and sneak previews. In addition to their booth, Silver sponsor Canadian Lentils is hosting a small event for food bloggers at the famed Red Rooster restaurant in Harlem, while Fox Searchlight will host a private screening of the new documentary, He Named Me Malala, directed by Davis Guggenheim, while Fox Television will host a private screening of the new John Stamos show, Grandfathered.
Among numerous press attendees, multiple media brands will stand out by having outposts on the expo floor throughout #BlogHer15: Experts Among Us. Participating outlets broadcasting live, tracking social conversations, and recording content for future coverage include Public Radio International (PRI), The MOMS with Denise & Melissa (SiriusXM Stars 109), and TODAY.
SheKnows Media Corporate Presence
#BlogHer15: Experts Among Us is the first annual conference produced by SheKnows Media, parent company to BlogHer and sister property StyleCaster. SheKnows Media will have multiple points of presence at the conference, including a large-scale booth featuring four of its top corporate initiatives. Each initiative is being brought to life at the event, namely Hatch, the company’s digital storytelling and media literacy program for kids; the #Femvertising Awards; The Pitch video content series and keynote for women entrepreneurs; and the influencer community initiative from which this year’s conference takes its over-arching theme: Experts Among Us. StyleCaster will also host a community party on Thursday night in celebration of fashion and beauty.
* comScore, Media Metrix, Multiplatform Key Measures Report, May 2015, U.S.
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company with more than 80 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, May 2015, U.S.) and nearly 188 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Belmont, Calif. We also operate internationally in Canada, Australia and the United Kingdom.