Apr 30, 2015
Paltrow to Discuss Developing Goop Into a Successful Lifestyle Business, Defying Expectations and Doubters Along the Way
NEW YORK, NY – April 30, 2015 – SheKnows Media, the number-one women’s lifestyle digital media company1 with more than 85 million unique visitors per month2 and 162 million social media fans and followers, today announced that Gwyneth Paltrow, Academy Award-winning actress and Founder of goop, Inc., will keynote at #BlogHer15: Experts Among Us, taking place in New York, July 16-18, 2015.
Goop is one of the rare places on the web where food, shopping, and mindfulness collide—generating the very best experiences, recipes, products, and advice. Originally conceived as a weekly e-mail newsletter, goop has grown significantly since its launch, now providing daily content and a roster of collaborations with top designers, partnering to create wardrobe staples and special finds. Goop has become a fully shoppable, lifestyle brand, while continuing to provide suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine. Ultimately, goop is an indispensable resource for all who love to make, go, get, do, be and see. Paltrow, an Academy Award-winning film and television actress, initially launched goop in the fall of 2008 out of her kitchen to share unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, while also having the chance to get her own questions answered.
At #BlogHer15: Experts Among Us, Paltrow will share the defining moments that inspired her to pursue her passion: launching goop, despite already juggling a successful career and raising a family. Paltrow will discuss her entrepreneurial journey, what she’s learned about delivering elevated lifestyle content for a diverse audience and becoming a serious media contender – all while experiencing the inevitable ups and downs of an entrepreneur in the public eye.
“I’m very excited to join the #BlogHer15 event and have the opportunity to share what I’ve learned so far in growing goop,” said Paltrow. “I am honored to be in the company of such accomplished women who make up the prolific content creators and influencers of our time.”
#BlogHer15: Experts Among Us seeks to inspire and empower women to express themselves and their unique points of view through content creation. More than 3,500 content creators, social media influencers, entrepreneurs, brand executives and industry luminaries are expected to attend this year’s event, co-produced for the first time by SheKnows Media and BlogHer.
“BlogHer events have a track record of hosting fascinating media personalities for intimate and authentic conversations, and we expect Gwyneth to bring her trademark humor and openness to the stage this summer,” said Elisa Camahort Page, Sr. Vice President, Community Content and Events, SheKnows Media. “From her Emmy-winning role on ‘Glee’ to the launch of goop, Gwyneth excels at surprising us, and we look forward to hearing directly from the source about how she turns surprise into success – whether as an actress, musician, or media mogul.”
For more information or to register for #BlogHer15: Experts Among Us, click here and join the conversation on social using the #BlogHer15 hashtag.
1 comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Reports, January & February & March 2015, U.S.
2 comScore, Media Metrix, Multiplatform Key Measures Report, March 2015, U.S.
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company with more than 85 million unique visitors per month (comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Report, February 2015, U.S.) and 162 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com, BeautyHigh.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Belmont, Calif. We also operate internationally in Canada, Australia and the United Kingdom.