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Jun 22, 2017

SheKnows Media and Vagisil Partner on Multifaceted Experiential Campaign to Ignite Real Conversation About Women’s Health, from Postpartum to Perimenopause

NEW YORK, NY – June 21, 2017 – SheKnows Media, a leading women’s media company that averages 60 million unique visitors per month (comScore) and reaches more than 300 million social media fans, announced today that it is collaborating with Vagisil, a maker of innovative products designed to improve the vaginal health of women, on a multifaceted experiential campaign to generate authentic conversation about women’s health – from postpartum to perimenopause.

At #BlogHer17, a leading conference for women content creators and entrepreneurs produced by SheKnows Media, Vagisil CEO Keech Combe Shetty will open the June 24th lunchtime keynote with a speech on empowering women and girls through information and openness about their bodies and wellbeing.

In addition to sponsoring #BlogHer17, Vagisil is collaborating with HelloFlo, SheKnows Media’s Webby Award-winning flagship women’s health platform, to produce two Wine + Gyn events. The Wine + Gyn event series provides a forum to share stories and have no-holds-barred conversation about issues impacting women’s health, bodies and wellbeing throughout all life stages.

On May 9, 2017, Vagisil sponsored a Wine + Gyn event at La Sirena in New York focused on postpartum and featuring Combe Shetty on panel of experts. As part of the event, SheKnows Media conducted proprietary research on the topic, surveying nearly 800 women about their lives after giving birth. Topline results from the new “Life After Baby” survey found that:

  • 65% of new moms had sex within eight weeks of giving birth; 69% used lubrication.
  • 53% did not feel well prepared for life after baby
  • 81% are surprised at how confident they became after having a child

Vagisil will also sponsor a Wine + Gyn event in Fall 2017 that will focus on the physical and mental issues associated with perimenopause, the time during which women make the natural transition to menopause. Details about the event, including featured speakers and accompanying research, will be revealed at a future date. In addition, SheKnows Media will produce two custom branded videos to accompany both Vagisil-sponsored Wine + Gyn events, which will be shared on its SheKnows.com site and social channels.

"Vagisil is partnering with SheKnows Media because they share our mission to destigmatize vaginal health and improve women's everyday lives,” said Combe Shetty. “SheKnows Media gives women and brands a platform to talk about tough and taboo topics, pioneering straight-forward, honest, informative (and funny) content, created by women for women."

“Our #BlogHer and Wine + Gyn events provide a unique, in-real-life opportunity for brands to directly engage with the women who buy their products and services in a setting that inspires authentic, lively conversation,” said SheKnows Media President and Chief Revenue Officer Samantha Skey. “It’s a powerful, unforgettable experience for consumers to be able to interact with a brand in such a manner. We are thrilled to produce these experiential events for an amazing organization like Vagisil, which for the last 40 years has been developing products that allow women to take control of their vaginal health and thus making them more productive, comfortable and confident. This is women’s empowerment at its most fundamental.”

To learn more about #BlogHer, click here. For information about Wine + Gyn, or for the full set of postpartum data and survey questions, contact Marketing@SheKnows.com. More information about SheKnows Media can be found at www.sheknowsmedia.com.

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About SheKnows Media

SheKnows Media is a top women’s lifestyle digital media company that averages 60 million unique visitors per month (comScore) and reaches more than 300 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. SheKnows Media also organizes the conference #BlogHer17, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Orlando, June 22-24, 2017. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate nearly 1 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.

SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles and Chicago. We also operate internationally in Canada, Australia and the United Kingdom.

 

Media Contact

Jenni Ottum

PR Director

SheKnows Media

Email: jenni.ottum@sheknows.com

Cell: 480.231.4887

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