Feb 01, 2013
Open Online for Public Voting Through February 28, 2013
SCOTTSDALE, Ariz. – SheKnows (www.sheknows.com), the web’s largest lifestyle site for women, announced the finalists in its first-ever 2013 SheKnows Beauty Awards today and opened online voting to the public. The new award platform recognizes outstanding products in makeup, hair care and skincare based on quality, visible results and innovation. Winners will be chosen by the public online voting process and will be announced March 6, 2013, on SheKnows.com.
After three years of the successful SheKnows Parenting Awards, recognizing outstanding products and services in the parenting industry, SheKnows, a leading online lifestyle publication providing women with the latest information on beauty, parenting, health, entertainment and more, created the beauty award program in order to recognize leading products within the beauty industry. This year’s awards include more than 300 finalists in over 80 comprehensive categories that range from anti-aging products and makeup favorites to innovative tools and skincare must-haves.
“Our team reviewed hundreds of product submissions to create an impressive list of finalists that set the standard for quality when it comes to beauty products used by women nationwide,” said Kyle Cox, President of SheKnows. “We’re proud to present these exceptional, best-in-class products and to turn over the voting process to our loyal, engaged audience.”
Finalists will also be eligible to win an Editors’ Choice Award which spotlights one specific brand per category chosen exclusively by the SheKnows editorial team. Voting is open to the public now through February 28, 2013. Readers can access voting online and select their favorite products in each category.
With female-focused content and programming, SheKnows enables community powered journalists to create and distribute premium content at scale. It is the largest online lifestyle community for women 25-54, with a median age of 34, attracting more than 43 million unique visitors (comScore January 2013). As one of the fastest-growing global destinations on the web, SheKnows boasts a stimulating, well-rounded online experience enhanced with three-time Emmy® Award-winning SheKnows TV, captivating experts, and partnerships with celebrity contributors. Recently honored by Forbes as one of the Top 100 Websites for Women and one of the Top 10 Lifestyle Sites for Women, SheKnows.com also received the OMMA Award for Web Excellence as the No. 1 site for Family, Parenting and Women’s Interests two years in a row. For advertisers, sponsorship opportunities and creative integration deliver a seamless user experience. The company is based in Scottsdale, Ariz., with offices in New York City, Los Angeles and Chicago.
Consumer Publicity Manager