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Apr 10, 2018

On Equal Pay Day, SheKnows Media’s Wage Equality Survey Reveals 1 in 3 Women Believe the Wage Gap Will Never Close

94% of Women Believe a Wage Gap Exists Between Men & Women 

Nearly Half (46%) of Women Have Not Been Promoted in the Past 5 Years

There Is Hope on the Horizon: 70% Think Social Movements Like Lean In, #MeToo and #TimesUp
Are Making a Positive Difference

NEW YORK, NY – April 10, 2018 – SheKnows Media, a leading women’s media company that reaches 66 million unique visitors per month (comScore) and more than 350 million social media fans and followers, today revealed the results of a survey designed to look at the progress made toward gender parity in the workplace.                                                           

The results showed that little progress has been made in the post-Lean In world. Of the 1,447 working U.S. women who took the Wage Equality Survey, 40% of women have received salary increases of 5% or less in the past five years -- pacing well behind the cost of living increase1 during the same timeframe. In addition:

  • Most women (55%) work for companies where less than 10% of their executives are women, and 16% work for companies that have no women at the VP level or above
  • 60% believe becoming a parent negatively affects a person’s opportunity for advancement in the workplace
  • 37% are dissatisfied with their opportunities for advancement at their company
  • 37% do not think women of color have equal opportunities for advancement at their company
  • 78% believe the US should require that businesses provide a detailed breakdown of what men and women earn
  • 47% say women are less likely to ask for raises and promotions than men
  • 41% would not look for a new job if they found out they were paid less than a man at their company with similar responsibilities
  • 33% would be less motivated to work toward a promotion if they found out a male colleague made more for the same job

“Women remain underrepresented at executive leadership levels at organizations of all sizes and across all industries – even, ironically, in the women’s media space,” said Samantha Skey, President, SheKnows Media. “The process of reviewing and publishing our own compensation and career advancement data by gender is a step toward the kind of transparency that will move us all forward.  While this exercise reveals that we are representing our mission to advance women’s leadership positions, we have work to do in addressing additional barriers faced by women of color.” 

The survey did point to some positive signs of change:

  • 73% of women believe women in leadership roles are responsible for helping other women with career mentorship, growth opportunities and greater responsibilities
  • 52% believe they make their own opportunities for advancement
  • 34% have received help advancing their career from men in leadership positions
  • 74% of women are more likely to buy products or services from companies founded by women

SheKnows Media has taken strides to build a culture that represents its mission of empowering women. Over the last five years, the company’s executive leadership team has shifted from nearly all men to one that’s predominantly female.  Currently, 67% of SheKnows Media executives at the Vice President level and above are female.  Advancement opportunities for women at all levels within the organization have also significantly grown. 83% of women employed at SheKnows Media since 2013 have received at least one promotion, and salary increases for such women averaged 50%.

Recognizing that equality in the workplace means considering the needs of all employees, the company began offering paid paternity leave for new fathers in 2013. Its paid benefits package for birth/adoption has been enhanced over the past five years, and infertility coverage was added in 2016.

“Bottom line: diversity is good for business. At The Female Quotient, we celebrate organizations like SheKnows Media that are walking the walk when it comes to creating a forum where women are encouraged to develop their career paths and connect with each other in the name of advancing gender equality in the workplace,” said The Female Quotient CEO Shelley Zalis.

“It is so important for women to continue to spread awareness and encourage conversation around these issues in order to generate action,” said Brit Morin, CEO of Brit & Co,  “While we’re starting to see momentum, it’s critical for us to continue use our platforms to share women’s stories to push these conversations forward.”

“The marketing and media industry is far too homogenous. When She Runs It started, we were focused on giving more women a seat at the table. Today, we want to see more women at the head of the table, and we are encouraged by the strides that organizations like SheKnows Media are taking to make this a reality,” added Lynn Branigan, President and CEO of She Runs It.

“There is no question—we need more women in leadership positions. If you can’t see it. You can’t be it. It’s better for our industry, better for business and better for society,” said Lisa Sherman, CEO of the Ad Council.

For more information on the Wage Equality Survey, contact: lauren.goveo@sheknows.com

Sources:

SheKnows Media Wage Equality Survey, April 2018

1: Cost of living increase from 2013 to 2018 is calculated at 6.64%: https://www.aier.org/cost-living-calculator

 About SheKnows Media

SheKnows Media is a top women’s lifestyle digital media company with 66 million unique visitors per month (comScore February 2018) and more than 350 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate nearly 1 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.

 

SheKnows Media is part of the Penske Media Corporation and is based in New York and Scottsdale, Ariz., with offices in Los Angeles and Chicago. We also operate internationally in Canada, Australia and the United Kingdom.

Contact:

SheKnows Media

Lauren Goveo,

PR Director

lauren.goveo@sheknows.com

 

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