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Jan 14, 2013

Leading Women’s Media Property SheKnows Names Media Veteran, Philippe Guelton, as CEO

Key Senior Hire to Support Accelerated Growth of the SheKnows Brand 
SCOTTSDALE, Ariz. – SheKnows (www.sheknows.com) today announced that Philippe Guelton is joining the company as Chief Executive Officer and will be based in New York. The appointment of Mr. Guelton, an experienced digital media executive with a proven track record of leading iconic women's media brands, including Elle, Elle Décor and Woman's Day, follows on the company's recent acquisition by private equity firm Great Hill Partners in December 2012. 

Prior to joining SheKnows.com, Guelton served as President of Thrillist Media Group, a leading men's lifestyle publication and operator ofJackthreads.com, a members-only shopping club. Previously, Guelton served in several senior roles at HFMUS (previously Hachette Filipacchi Media U.S.), most recently as EVP & Chief Operating Officer, where he oversaw the company's U.S. media properties, including Elle, Elle Décorand Woman's Day, among others. During his time at HFMUS, Guelton led several key initiatives, including the launch of Glo.com, a premier online fashion and beauty property, in partnership with MSN and BermanBraun, and the creation of the HFMUS Media Lab. He was also instrumental in the sale of HFMUS to Hearst in June 2011. 

"I am excited and honored to have Philippe join the SheKnows family. His extensive experience and proven track record managing both online and offline media brands around the world make him the perfect fit, the perfect person for this job and for our team," said Kyle Cox, Co-Founder and President of SheKnows. "His leadership and expertise will be instrumental as we continue to grow our brand globally and expand our offerings to even better serve our large, highly-engaged community of women." 

"SheKnows is the fastest-growing women's focused media property online, built on award-winning content, engaging products and deep relationships with marketers," commented Guelton. "I am excited to partner with Kyle and the rest of the team to help accelerate the growth of the SheKnows brand and to bring compelling content, innovative products, and unique experiences to the SheKnows community of users and advertisers."  

About SheKnows

With female-focused content and programming, SheKnows enables community powered journalists to create and distribute premium content at scale. It is the largest online lifestyle community for women 25-54, with a median age of 34, attracting more than 43 million unique visitors (comScore January 2013). As one of the fastest-growing global destinations on the web, SheKnows boasts a stimulating, well-rounded online experience enhanced with three-time Emmy® Award-winning SheKnows TV, captivating experts, and partnerships with celebrity contributors. Recently honored by Forbes as one of the Top 100 Websites for Women and one of the Top 10 Lifestyle Sites for Women, SheKnows.com also received the OMMA Award for Web Excellence as the No. 1 site for Family, Parenting and Women’s Interests two years in a row. For advertisers, sponsorship opportunities and creative integration deliver a seamless user experience. The company is based in Scottsdale, Ariz., with offices in New York City, Los Angeles and Chicago.


Lauren Millea
Consumer Publicity Manager


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