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Apr 13, 2015

#Femvertising: Advertising and the Female Gaze: Women demand more from brands as their piece of the purchasing pie grows

Advertising and the Female Gaze: Women demand more from brands as their piece of the purchasing pie grows

A whopping 92 percent of women who took a recent SheKnows Media survey said they are aware of at least one pro-female ad campaign (Dove’s Real Beauty being cited the most often) and nearly half have shared a commercial or print advertisement with a pro-female message. Learn more about the power of positive messaging here. 

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