Effective May 23, 2018
TABLE OF CONTENTS
For the purposes of data protection laws, SKM is the data controller.
3. Information We Collect
To provide you with advertisements that are more customized to your interests, the SKM Entities may use a variety of technologies (including cookies, Flash cookies, web beacons and embedded scripts) (“Cookies”) that automatically or passively collect information when you visit or interact with the Publisher Network Websites and the advertisements we serve on the Publisher Network Websites.
We (and our partners or vendors) may collect this information the first time you interact with a Publisher Network Website that uses our ad services, and we may combine and associate this information with information we (or our partners) may collect about your interactions with other ads we serve.
The information we collect includes:
We may combine information gathered from your use of the Publisher Network Websites with information from third party sources to identify your location by state and region.
For more information, see “Cookies” below.
Geolocation Information. With your consent, certain SK Entities may collect and use your geolocation to provide you with information about goods and services within your geographic location or implement other functionality such as to serve targeted advertising. By using such service, you hereby consent to our collection, use and disclosure of your geolocation information as described.
4. How We Use Your Information
We use the information we collect for a variety of business purposes. For example, we use the information we collect for the following purposes:
How We Share Your Information
5. Legal Grounds for Using (Processing) Your Information
If you are a visitor from the European Economic Area, our legal basis for collecting and using the information described above will depend on the information concerned and the context in which we collect it.
We collect information from you:
If you have questions about or need further information concerning the legal basis on which we collect and use your information, please contact us using the contact details provided under the “Contact Us” section below.
Third Party Advertising Partners
In addition to ads that we serve you directly, SKM may use third party advertising companies and to serve ads when you visit the Publisher Network Websites and elsewhere on the internet and in other media. We also use analytics services supported by third party companies to perform analytics and track trends. Those third party companies may use tracking technologies to collect and store usage information about you and may combine this information with information they collect from other sources.
To provide ads on the Publisher Network Websites, we use a variety of third party advertising service providers, including networks, data exchanges, ad servers, analytics providers and others. The list of third party providers is found in the Section below entitled “Third Party Cookies” here. This list may be updated from time to time. These third parties may use technology to send, directly to your Device, the advertisements and links that appear on the Publisher Network Websites. They may automatically receive your IP address, web browser, operating system, and time and location information, geodevice type and device ID when this happens. SKM, the third party service providers, as well as the advertisers themselves, may collect and use information about your visits over time and across the Publisher Network Websites and other third party web sites, as well as information received from other sources, in order to serve more targeted advertising to you on the Publisher Network Websites. Third parties may also use information gathered from your usage of the Publisher Network Websites to serve targeted advertisements to you on third party websites and applications. Google is one of the companies that we use to serve advertising and perform analytics on some of the Websites. We and third party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to help implement the above uses of your information.
We also use Google Analytics along with audience data (such as age, gender and interests of users) to help understand users’ visits to the Websites and to optimize the content that we serve to users.
Your Choices about Ads and Analytics.
To learn more about how to manage your preferences regarding our cookie-based advertising, please see the “Cookie Management” section in our Cookie Notice below.
Please note that you may still receive advertisements from third parties within the Publisher Network Websites even if you opt out of tailored advertising but they will not be based on your activity across unrelated web sites or apps.
Do Not Track. SKM does not act on “do not track” requests from your browser because, this way, we are able to personalize your experiences on the Publisher Network Websites. For more information, go to http://www.networkadvertising.org or http://www.aboutads.info.
6. Data Subject Rights & Your Choices
Subject to certain local laws, you have certain rights with respect to your information as further described in this section.
We will consider all requests and provide our response within the time period stated by applicable law. Certain information may be exempt from such requests in some circumstances, which may include if we need to keep processing your information for our legitimate interests or to comply with a legal obligation. We may request you provide us with information necessary to confirm your identity before responding to your request.
7. Retention of Your Information. We keep your information for no longer than necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and/or as required to comply with applicable laws.
8. Cookies and Other Tracking Technologies. We use and allow certain other companies to use certain tracking technologies, including cookies, web beacons, and other similar technologies (collectively, “Cookies”) on the Publisher Network Websites. This section (“Cookie Notice”) explains what these technologies are and why we use them, as well as your rights to control our use of them.
What are Cookies?
Cookies are text files that contain a certain amount of information and are downloaded to your computer or mobile device when you visit a website. They are useful because they allow websites to recognize a user's device. They are then returned to the original website on each subsequent visit or to any other website that recognizes them. For more information on cookies, go to www.allaboutcookies.org.
The term "Cookie" is used in this Notice in the broad sense to include all similar techniques and technology, including web beacons and log files. For more information on these additional tools, see our glossary below.
Types of Information We Collect
Cookies help us to understand Publisher Network Website usage and to improve the advertising content and offerings on the Publisher Network Websites. Examples of the types of information that we collect through Cookies include:
Functional Cookies: These cookies allow us to remember choices you make on our websites (such as your preferred language or the region you are in). To refuse these Cookies, please follow the instructions below under the section Cookie Management. Note that by disabling functional cookies, you may not be able to use some of our features or those features may not function properly.
Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Publisher Network Websites, such as the links you click on. The code is temporarily downloaded onto your computer or other device, is active only while you are connected to the Publisher Network Websites, and is deactivated or deleted thereafter.
These Cookies, defined exclusively by third parties, collect several types of data about your browsing habits, as well as your preferences for products and services. This information allows SKM to serve you relevant advertisements on our Publisher Network Websites. To refuse these cookies, please follow the instructions below under the section Cookie Management. Some advertisements may also contain an icon that you may click on to find out more about how to manage your advertising preferences.
As of the Effective Date above, the third party partners may include the following. These vendors and this list may be updated from time to time:
Integral Ad Science (IAS)
Millward Brown Digital
Adobe Audience Manager DMP
Salesforce DMP / Krux
Neustar (aggregate knowledge)
Amazon – RoundForest
Amazon Associates (VigLinks)
Small graphic images or other web programming code called web beacons (also known as “clear GIFs” or “pixel tags“) or similar technologies may be included in our web pages and messages. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Publisher Network Websites, to monitor how users navigate the Publisher Network Websites, or to count how many particular articles or links were actually viewed. A clear gif may enable us to relate your viewing or receipt of a web page or message to other information about you, including your Personally Identifiable Information. To refuse Web Beacons, please follow the instructions below under the section Cookie Management.
HTML, the language some websites are coded in, may be used to store information on your computer or device about your interaction with and use of the Publisher Network Websites. This information may be retrieved by us to help us manage our Websites, such as by giving us information about how our Publisher Network Websites are being used by our visitors, how they can be improved, and to customize them for our users.
Duration of storage of cookies on your device
We use both “session cookies” (which expire once you close your web browser) and “persistent cookies” (which stay on your computer until you delete them).
To learn about Google Analytics’ currently available opt-outs for the Web, please visit https://support.google.com/analytics/answer/181881?hl=en.
Disabling Advertising Cookies
To opt-out of SKM advertising cookies, please select your privacy preferences utilizing the consent management platform on the applicable Publisher Network Website.
Some of our advertising service providers may be members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies. If you opt-out of receiving targeted ads in this manner, you will continue to receive advertising messages after you opt-out, but they will not be customized to you based on your use of the Publisher Network Websites. If you would like more information about advertisers’ use of tracking technologies and about your option not to accept these cookies, you can go to http://www.networkadvertising.org. If you would like to learn more about how interest-based information is collected, whether the companies we use are part of an industry network regarding behavioral advertising and to know your choices about not having information used in this manner, you can go to http://www.aboutads.info. The collection of information via certain ads served to users in Canada may be managed by visiting youradchoices.ca.
Please note that the-opt out is cookie-based and will only affect the specific computer and browser on which the opt-out is applied.
When necessary pursuant to applicable law, we will use signals from an IAB-compliant consent management platform running on the Publisher Network Websites for enabling or disabling advertising cookies.
Using Browser Settings
You can disable and/or delete most types of cookies by using your browser settings. Please note that if you use your browser settings to block all cookies you may not be able to access parts of our or others’ Publisher Network Websites. The following links provide information on how to modify the cookies settings on some popular browsers:
Apple Safari http://support.apple.com/kb/PH5042
Microsoft Internet Explorer http://windows.microsoft.com/en-US/windows7/How-to-manage-cookies-in-Internet-Explorer-9
Mozilla Firefox http://support.mozilla.org/en-US/kb/Cookies
Do Not Track Signals
SKM does not act on “do not track” requests from your browser because, this way, we are able to personalize your experiences on our Publisher Network Websites. For more information, go to http://www.networkadvertising.org or http://www.aboutads.info.
10. Security.We implement appropriate administrative, technical and security safeguards to help prevent unauthorized access, use, or disclosure of the information we collect. However, no systems can be completely secure. Therefore, while SKM uses reasonable efforts to protect your information, SKM cannot guarantee its absolute security, and your use of the Publisher Network Websites indicates your agreement to assume this risk.
11. Transfer Information to the United States. If you are located outside of the USA, please note that the information you provide to us will be transferred to and processed in the United States of America (USA), where laws regarding processing of personal data may be less stringent than the laws in your country.
14. Contact Us.
Ad Services Data Privacy Support
SK Media Group, LLC
11175 Santa Monica Boulevard
Los Angeles, CA 90025